Singapore, 25 September 2013 – Registration for the much-‐anticipated Nike We Run SG 2013 #justdoit begins online (Appendix I) on 28 September 2013, Saturday at 1000hrs. A total of 20,000 runners are expected to be part of Nike’s global We Run series on 3 November 2013. This year, the Nike We Run SG will have a unique 10km route that enables runners to choose different experiences and run it their own way.
Upon registration, participants will get to submit creative suggestions of fun rules they wish to see on race day and at training runs, providing them a chance to exercise their choice in creating a personal and unforgettable experience. Be it running at sunrise or dancing and running, Nike We Run SG wants to hear from participants how they would like their runs to be different this year. It is an opportunity for runners to write their own rules and design a running experience that they desire, as Nike Singapore will be turning some of the most unique and interesting suggested rules into reality.
Nike will be organizing special training sessions to help runners prepare for the race, with each session uniquely themed based on creative rules submitted by participants. Participants can also register for the training sessions when they register for the race.
Runners can also prepare for race day through the more than 18 million strong Nike+ community. New Nike+ Challenges allow runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. Users can determine the name of the Challenge, mileage goal, time period and participants. Additionally, a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leaderboard to track progress and see where they rank amongst their friends.
Earlier this month, 1,000 runners had a teaser preview of what could be expected at Nike We Run SG 2013 during the Run Your Registration event. For the first time, Nike offered runners a chance earn their entry to the race. During Run Your Registration at Fort Canning Park, choices were provided during the run, ensuring each runner enjoyed a running experience unique to them. Some of the experiences included choices of fast or slow routes, leaping across an obstacle, and running to their choice of hip-‐hop or pop music. Runners who completed the sessions earned a complimentary priority slot to Nike We Run SG 2013.
Nike We Run SG 2013 is part of Nike’s global We Run series. Aimed at celebrating, motivating and inspiring athletes around the world, more than 350,000 anticipated runners will have taken over 3 billion strides in We Run races in 26 cities by the end of 2013, motivated by Nike+ and Nike Running design innovations. The We Run races range in distance from 5K to the full marathon, and capture the unique enthusiasm of each city. From Sao Paulo to Seoul to Singapore, each city will be moved to action through a series of unique experiences for runners. Tailored to each individual city, the We Run races will build on the aesthetic of each landscape through an interactive run course.
Registration period: From 28 September 2013, Saturday (1000hrs)
Website: WWW.NIKE.COM/EVENTS/REGISTER/WERUNSG (Link doesn’t work till registration opens)
We Run SG 2013 Details
Date: 3 November 2013 (Sunday)